ROLE: ART DIRECTION
CF Doesn’t Wait. Neither Do I.
SYMDEKO™ is a new treatment from Vertex for cystic fibrosis in people 12 and older with certain mutations. Patients and caregivers may feel unsure about switching from their current treatment. Cystic fibrosis is a progressive disease that causes continuous damage, making patients reluctant to try new options. However, Vertex's new treatment can improve symptoms and enhance quality of life. This campaign encourages patients not to delay. Since cystic fibrosis doesn't wait, you shouldn't either.
Facebook campaign showing the company branding and aesthetic on the Facebook homepage and multiple blogposts
SYMDEKO postcard teaser delivered in health centers directing patients to SYMDEKO Facebook page
Symdeko trifold to be handed out at healthcare centers
Patient Brochure
