ROLE: IDEATION & ART DIRECTION
“JEMPERLI Strong” at the SGO Congress
Even when endometrial cancer is the most prevalent gynecological cancer, many patients feel over-shadowed by those with breast cancer and other diseases which have a broader awareness.
At the Society of Gynecologic Oncology (SGO), we commission an artist to create a mural and spotlight what matters most, our patients—their backgrounds, resiliency, and their emotional journeys.
The mural was created throughout the course of the SGO congress, where attendees were able to stop and watch how the artwork was created in real time. The initiative was a complete success, and left a lasting impact on attendees— “I have never seen anything like this”, “it gave me chills”, “It really captures the resilience and diversity within our community”.