ROLE: ART DIRECTION
Educational Video for GPS, Vertex
Market research reveals that cystic fibrosis patients, caregivers, and healthcare professionals do not fully grasp the services offered by GPS. To address this, we developed an educational video featuring those who work directly with GPS to explain the program's benefits. We included genuine testimonials from patients, caregivers, and healthcare professionals to help enrolled individuals maximize the services and tools available to them.
ENHANCED TRUST AND CREDIBILITY
Seeing real people share experiences or demonstrate a product builds trust. Testimonials and real-life examples make the content more relatable and credible.
WELCOME KIT FOR PATIENTS & CAREGIVERS
The kit for new patients and caregivers joining the GPS program is a thoughtful way to provide essential resources and set a positive tone for their journey.
