ROLE: ART DIRECTION
Let More Life In with FINTEPLA
Dravet syndrome is a rare, catastrophic, lifelong form of epilepsy that begins in the first year of life with frequent and/or prolonged seizures. This condition not only affects patients, but also greatly impacts the entire family: parents, siblings, caregivers, and loved ones.
FINTEPLA significantly reduces seizures in children unlike any other treatment before. We launched a 360 degree campaign, where the limits disappear and so our little ones can let more life in.
Fin & Willow Placemat
One of the notable side effects of the Fintepla treatment is that patients can experience a decreased appetite, which often leads to weight loss. In order to alleviate this common concern reported by parents and caregivers, we designed an engaging interactive placemat featuring our charming characters, Fin & Willow. This innovative solution not only helps to encourage patients to eat but also transforms every meal into a delightful activity that our young patients eagerly look forward to each day.