ROLE: IDEATION & ART DIRECTION

Letters of LVNG Love, a Social Media Campaign

Even though lung cancer is the most common cancer worldwide, it continues to be one of the most stigmatized and lonely diseases. For Lung Cancer Awareness Month 2018, our goal was to use love to help people with lung cancer feel a little less alone.

We launched #LettersofLVNGLove on Facebook by sharing love letters written by members of our community. The campaign inspired our community to respond with their own letters of thanks, and also helped increase awareness about the real people that this devastating disease impacts.

OUTCOME

In just one month, the campaign engagement was nearly five times the industry average, generating almost 60,000 reactions, over 3,500 shares, and more than 3,500 comments.

AWARDS

IAC Awards: Best Health Care Social Media Campaign. May 2019

Best Social Media &Digital campaign Shorty Awards

Letters of "LVNG" Love (Social)

ROLE: IDEATION & ART DIRECTION

Letters of LVNG Love, a Social Media Campaign

OUTCOME

In just one month, the campaign engagement was nearly five times the industry average, generating almost 60,000 reactions, over 3,500 shares, and more than 3,500 comments.

AWARDS