Tripped up
The client’s ask was clear: they want HCPs to prescribe Ubrelvy first, before triptans. While triptans are effective for migraines, their side effects—such as dizziness, drowsiness, and nausea—can be just as debilitating, compounding the challenges patients already face.
In this campaign, we will personify the side effects of triptans to visually highlight how they impact patients’ daily routines. Our target audience is patients aged 20-40, in the prime of their careers and personal milestones. The goal is to show how Ubrelvy can help them overcome the challenges of migraines without adding the burden of debilitating side effects.
