DTC, VIDEO SERIES
BLENREP, Multiple Myeloma
What would you do with an extra 3 years of good health? With up to 36 months of progression-free survival, BLENREP offers the opportunity to rethink what’s possible. We’ll kick off an engaging video series featuring real patients living with multiple myeloma (MM). We’ll ask them about their plans for the future and capture their responses. Then, we’ll challenge them to consider how their plans might change if they knew they had an additional 3 years of remission, and record their thoughts.
This impactful video series will be just the beginning. We’ll extend the campaign across multiple channels—podcasts, patient brochures, and even OOH ad wraps—reaching people where they are and encouraging them to imagine a new future with more possibilities.
