DTC VIDEO AD
BREZTRI, RSVP
For this campaign, we use a carpet as a metaphor for the daily challenges faced by patients with COPD.
Living with COPD often means feeling drained of energy and stuck in a cycle of isolation, making it hard to leave the house. In this campaign, we bring a simple home object—the carpet—to life. At first, it represents the heaviness of the condition, subtly holding the patient back from stepping outside. But once the patient takes BREZTRI, everything changes. The carpet becomes an unexpected motivator, helping the patient break free from that cycle and start RSVPing to plans with friends and family. It encourages them to embrace new experiences—whether it’s enjoying a meal at a restaurant, going bowling, or simply rediscovering the joy of life in ways they never thought possible.
